ZHU Qian IResearch analysts analytical report released today, said Google search on-line music has been made within two months of rapid development, in April the total monthly number of visits exceeded 20 million, and Google web search and user distribution compared to show the "center of gravity down" features.
Google Music Search the monthly total number of visits exceeded 20 million users to the distribution center of gravity down
Ereli iUserTracker in accordance with the latest data, in April 2009, Google Music Search the total number of visits up to 22,390,000 times. Analysis IResearch Google search users to the basic attributes of music found that Google Web Search users compared to the distribution of music search users showed the following characteristics:
● More than half of users 24 years of age, a significant increase in young users
Data ,19-24-year-old accounted for the entire group of users of music search Google for 41% of users, much higher than the Google Web Search users in this age group accounted users. And 24 years of age (including 24-year-old) the cumulative proportion of young users was 56%, the proportion of pages in the Google search was 39.4%. Music Search users in the age distribution of the lower center of gravity.
● a high school education and increase the proportion of the following user
Music in the Google search users, 58.6 percent of users for a university degree (including undergraduate and specialist), a high school education of user groups is almost 30% share. Google web search and the user in terms of qualifications compared to the distribution, although the overall trend of convergence in distribution, but the music search Google users to reduce the proportion of university degrees, and below high school education while the proportion of users increased significantly.
● the user to the "low end" focus
According to research data, Google web search via a personal monthly income of 1,000 yuan ,1000-yuan 2,000 yuan, as well as the three interval 2000-3000 the proportion of the distribution was 25.5%, 24.2%, 21.8%, a more even distribution, the gap is not more than 5%. Google Music Search the user in the three income ranges, the ratio is 38.1%, 23.3%, 19%, showing a clear to the "low end" focus on the trend.
Ereli Analysis:
IResearch the above analysis, and several other similar platform for music search, music search Google users showing a "center of gravity down" situation, that is, the proportion of the younger age distribution, less educated and low-income end of tilt. The main reason lies in Google Music Search is still in the early stages of development, as the music itself has a search of entertainment for students, such as low age group more attractive to users and, therefore, more concerned about work, politics, shopping, etc. The adult, highly educated, high income groups compared to the low-end groups will become music search Google users in the first phase of the main force. (mumu)
Google Music Search the monthly total number of visits exceeded 20 million users to the distribution center of gravity down
Ereli iUserTracker in accordance with the latest data, in April 2009, Google Music Search the total number of visits up to 22,390,000 times. Analysis IResearch Google search users to the basic attributes of music found that Google Web Search users compared to the distribution of music search users showed the following characteristics:
● More than half of users 24 years of age, a significant increase in young users
Data ,19-24-year-old accounted for the entire group of users of music search Google for 41% of users, much higher than the Google Web Search users in this age group accounted users. And 24 years of age (including 24-year-old) the cumulative proportion of young users was 56%, the proportion of pages in the Google search was 39.4%. Music Search users in the age distribution of the lower center of gravity.
● a high school education and increase the proportion of the following user
Music in the Google search users, 58.6 percent of users for a university degree (including undergraduate and specialist), a high school education of user groups is almost 30% share. Google web search and the user in terms of qualifications compared to the distribution, although the overall trend of convergence in distribution, but the music search Google users to reduce the proportion of university degrees, and below high school education while the proportion of users increased significantly.
● the user to the "low end" focus
According to research data, Google web search via a personal monthly income of 1,000 yuan ,1000-yuan 2,000 yuan, as well as the three interval 2000-3000 the proportion of the distribution was 25.5%, 24.2%, 21.8%, a more even distribution, the gap is not more than 5%. Google Music Search the user in the three income ranges, the ratio is 38.1%, 23.3%, 19%, showing a clear to the "low end" focus on the trend.
Ereli Analysis:
IResearch the above analysis, and several other similar platform for music search, music search Google users showing a "center of gravity down" situation, that is, the proportion of the younger age distribution, less educated and low-income end of tilt. The main reason lies in Google Music Search is still in the early stages of development, as the music itself has a search of entertainment for students, such as low age group more attractive to users and, therefore, more concerned about work, politics, shopping, etc. The adult, highly educated, high income groups compared to the low-end groups will become music search Google users in the first phase of the main force. (mumu)
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