"In the Chinese market, Tata Motors does not have enough competitive advantage, it also does not export automobiles to China's plans. Tata very quickly in the production of automotive plastic parts in China, a major supplier to Shanghai GM and Changan Ford." Speech between very low-key Zhan, "China's development in the market is still in the learning period, there is in fact no strategy."
In fact, Tata has begun to frequent contacts in China, own brand business. Chery, a very high certainty, told reporters, "Tata Chery would certainly hope to buy their parts and components." Not only that, Tata recently said in public that would like to work with Dongfeng Motor Corp. and other domestic auto parts in-depth cooperation in areas such as . From the beginning of June this year, Nanjing Auto Parts Systems, Inc. Tata will be built in eastern China from its new factory in the beginning of the supply of plastic interior pieces.
With the NANO the world's lowest car, as well as massive wave of mergers and acquisitions Jaguar Land Rover to Tata of India, represented by the rise of manufacturing, as well as support for its Indian automotive market and the rise of the Indian economy, enough to cause China attaches great importance to .
It is understood that Tata plans to the end of 2008 the initial production of 250,000 NANO car. Listing is expected to reach 5 years after the five million sales. Greater ambitions but they Tata NANO in the domestic market in two years or more than two years later, this car will be exported to Africa, Latin America and Southeast Asia.
Not only that, as far as India's "Economic Times" reported that Tata Motors will further expand in the Russian automotive market product line, from the light truck models extended to medium and heavy trucks and passenger cars. Tata in the global large-scale attack, has already felt the pressure of the Chinese car prices.
India Trust
"Based on the most basic of local customers; adhere to the path of internationalization." Tata Motors for the current achievements, Yu zan hong summed up the two important reasons.
9 years ago, the Tata passenger cars entering the area. When the Tata Group, to head the development of bin Laden Rs 100,000 small cars are not really many people, most of its funding on the gossip as he now did. Tata NANO is intended to become India's "national car."
Bin Laden wants to motorcycle users in India, which gradually become more affluent, but also do not have enough ability to purchase the general price upgrading the family car. This will be created a new market. "Tata Group, the focus of future income should be the bottom of the pyramid of the vast majority of consumers." Bin Laden in an interview that the Indian media.
Tata International road is another powerful weapon, transnational cooperation and merger and reorganization of all income capsule. Bin Laden has been recalled in 1995 when he decided to enter the passenger car market, the most secure way is to auto companies and foreign companies to form a joint venture. However, only a joint venture of the Tata car project is a big piece but Tata also hope that through their own efforts and necessary to establish the Tata Motors to buy their own brand names.
"The independence of cross-border cooperation and mergers and acquisitions is very important for the Tata contains two aspects." zan hong Yu added, "On the one hand, in collaboration with multinational companies in the process, maintaining its independence, the other is to keep being Tata's M & A in a high degree of operational independence. This is the Tata in the past in international cooperation and M & A an important reason for success. "
Tata in 2004 bought the former Daewoo truck plant, officially entered the South Korea; in 2005 for entry into the Spanish market, the Tata acquisition of a local car shares 21 percent rate. Although investment in Iran failed, the United Kingdom due to the expansion of quality car MG Rover and partners, "breaking up with dignity" and by the number of obstacles. However, the expansion in South Africa has been a success.
According to the plan, Tata plans to enter the South-East Asia, South Africa, Western Europe, Turkey, Saudi Arabia and other passenger cars market. At present, international operations accounted for 10% of Tata Motors, and their plan is to achieve in the next few years about 25%.
Backed by a huge consortium, which Tata Motors is the rise of the reasons for the absolute can not be ignored. Owned 98 subsidiary companies, the scope of business of the Tata group includes not only IT, steel and the three core automotive business, also involved in electricity, telecommunications, hotels, tea, watches, jewelry in various fields, the annual income equivalent to 3% of India's GDP.
Tata Logo almost everywhere in India, and iron and steel, such as a series of international telecommunications has made the acquisition of Tata Group, the reputation spread far and wide.
Manufacturing is also a threat to India than China
NANO, this "world's cheapest car" is a 4, 5, engine displacement of 0.62 liters only light vehicles, the maximum speed can reach 104 ~ 105 km. Price of only 10 million rupees, or about 2500 U.S. dollars, 1.8 million yuan.
Development and Reform Commission, an official told reporters, according to Tata's NANO issued to achieve emissions, safety, energy efficiency standards, as well as its published price, China's car manufacturers, car companies and even Europe and the United States can not make such a low-cost models. "Tata how to make this a cost-effective products, of great concern."
To find cost savings for the new ideas, NANO car suppliers to participate from the beginning to the design process. Bosch to remove the engine control module 1000 functions of the 700 components.
At the design stage, India and the engine cylinder head casting company Tata Rico to put forward a proposal on the engine size. "The United States Automotive News" China Branch Alysha Webb believes that multinational corporations will be a further reduction in procurement costs, Tata to put pressure on Chinese suppliers.
"India to make the threat of China has been expanded." zan hong Yu believes that "India and China to create the gap is still very great. India to meet domestic demand at present is not enough. The Indian car market and are very different from China, India not necessarily suited to the Chinese automotive market. "
CSM Director of Greater China vehicle market forecast Zhang also believes that at least ten years, Tata Motors will not pose a threat to China's automobile. "The two sides did not overlap the product, NANO is not suitable for the Chinese market, but the vast majority of the world market demand for low-end micro-car is very limited."
The Chinese market after years of nurturing the needs of the automotive market, as well as technology and management, the maturity, the Indian car can not go beyond the short term. India have the advantage of English language, the advantage of the talent pool is limited to financial services, software and so on. But in the industrialized talent gap with China is still very great.
BYD Automobile Company, general manager of summer ice that, from the talent, the market and the three in terms of maturity, "India to create" short-term to the "Made in China" will not pose a threat. However, Tata Motors is worthy of respect the dedication, which comes from a real threat to the future.
Development and Reform Commission, an official of the view that Tata Motors has a great significance, it is India's concern for the small car than a high domestic automobile enterprises, domestic enterprises have not worked out such a small car development programs.
"The four BRIC countries, China, Russia, India, Brazil's automobile industry, is not different from the developed countries should follow a path already traveled, India Tata provides a new way of thinking. For the Chinese market a multi-level , it is not in China's vast rural market to promote such a model to replace the motorcycle. "
Third way from the market
Unlike Japan and South Korea for a high degree of protection of the automobile industry, the Indian automobile market in 2001, opening to the outside world in 2007, ushered in the climax of the investment of transnational corporations. So if people in the industry assessment, "India is preparing to undertake the transfer of the industrial chain of the fourth wave."
Brazil is different from the automotive industry for over-reliance on foreign capital is entirely owned the "Tata Motors" firm to carry the banner of Indian manufacturing. "At present, Tata Motors and Fiat in India, only to cooperate, rather than joint ventures." zan hong Yu told reporters.
The automobile industry is the most important economic development of India, India "vehicle development plan (2006 ~ 2016) (Draft)" proposed, in 2016 India will become Asia's motor vehicles and parts design and manufacture of one of the country, the Indian automobile industrial output value will reach 145 billion U.S. dollars.
Indian market is the high degree of openness of the capitalist market economy. "At present, the streets of India, Honda, Hyundai and Tata vehicles are the largest." Zhan believes that the strength of the Government of India is far from the strength of the Chinese Government.
Do not rely on the protection of national and foreign investment in the development of the Indian automobile industry in India to rely more on the enterprise itself. "India is different from the car, Japan and South Korea are likely to come out, Brazil's third successful development of the road." China Automotive Technology and Research Center, analysts believe that
Tata Motors is India's largest integrated automotive company, was founded in 1945, an annual turnover of up to two billion U.S. dollars. Possession of the Indian commercial vehicle market share of 59%. In 1954, Tata and Mercedes-Benz to cooperate, to be independent in 1969 to design their own products. In 1999, the Tata passenger cars entering the area, in the market share of around 17 percent, the most well-known that the design of its self-developed products Indica and Indigo.
Tata has not a full range of products, but as a high degree of autonomy of enterprises, Tata Motors will be the mainstream product in their own hands to control, low-end car manufacturers in the field of design, parts procurement, to the marketing of a complete value chain advantage. The acquisition of Jaguar and Land Rover product system is a useful complement.
"And the purchase of production lines, or the outsourcing of manufacturing enterprises than in the future development of Tata has a comparative advantage. Could reach their late start, but the effect of run fast, maybe there will be similar to the acquisition of Jaguar and Land Rover of surprise. "said the above.
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